Idea2Prod Idea2Prod
EARLY ADOPTER For founders, CEOs and product leads running a live SaaS

Your product improvements get stuck before reaching production.
Idea2Prod ships them.

Describe it in your own words. Idea2Prod specs it with you and implements it on its own: verified, approved by you, reversible.

{{ ctaLabel }} → See how it works
Your first idea to production, free  ·  No credit card  ·  How we earn the right to ship →
Product tour

Watch it work.

From two sentences to production, in three minutes.

Replaces the gap between the improvement backlog · the priority debate · the spec · the "when the team has time"

Your words go in.
Production comes out.

Ideas pile up faster than they ship; the bottleneck is implementation. Idea2Prod clears it: a complete spec, pull requests with green checks, reversible releases.

You bring
💡The improvement, in your words
🎯Your business goals
✋Your "yes" at every gate
IDEA2PROD →
You get
✓A complete spec, zero ambiguity
✓Validated PRs with green checks
✓The improvement live, and reversible

It decides better because it knows your product.

It knows your product (code, docs, metrics and feedback) and consults it on every decision. Nothing is decided on a generic guess.

</>
CodeConnected
Feeds security, architecture and GDPR findings · GitHub, main branch, synced after every merge.
D
DocumentationConnected
Anchors every spec in how the product should work · 2 files indexed.
↗
Business metricsRECOMMENDED
Without them, impact is estimated blind; a KPI export is enough.
❝
Customer feedbackRECOMMENDED
Tickets, NPS or interviews unlock demand-driven improvements.
Drop any file: it gets filed into the right source. What it can't see, it tells you.

It proposes the next improvement. You decide.

Every week it analyzes your product and fills a single decision queue: business improvements plus security, GDPR and architecture findings, already weighted by impact and effort.

✓
One queue for everything
Business improvements and technical findings: same row, same verbs.
✓
Weighted before you read it
Impact on your goals and delivery effort, at a glance.
✓
You remain the gate
Accept it and it enters the four phases. Postpone or dismiss: the reason is recorded.
Proposals Weekly analysis · 4 pending
SECURITY
Rotate key exposed in billing logs
As is, anyone with log access can read customer data.
IMPACT
High
EFFORT
Low
GDPR
Retention policy for user exports
Closes 1 of the 2 coverage gaps found in your code.
IMPACT
Medium
EFFORT
Low
BUSINESS
Reminder email for half-finished signups
Est. +6% activation toward your conversion goal.
IMPACT
Medium
EFFORT
Low
ARCHITECTURE
Split payments out of the monolith
Postponed Jul 30, back this week.
IMPACT
Low
EFFORT
High
Nothing reaches the board without your decision: accept it into the flow, postpone it, or dismiss it with a note.

Four phases. One continuous line.

Nothing sits in a backlog: four guided phases, and it doesn't advance until each one is truly done.

1 Explore

Refine the idea in conversation; it's scored against your goals and the risks surface.

Gate: 75% maturity to approve
2 Specify

Scope by use cases and edge cases, no jargon. Anyone can make it unambiguous.

Gate: 100% spec to generate stories
3 Build

Stories come straight from the spec: branches, PRs, green checks and merge, with human gates.

Builds and ships to production
4 Analyze

Real impact against your goal. Iterate another cycle, or close it with the result on record.

Impact measured vs. goal
Dismissed ideas are recorded too, with their reason.

It walks you through the whole spec

No blank page: it proposes the use cases, asks one question at a time, and won't generate stories until the spec is at 100%.

Idea2Prod · Smart onboarding checklist
← Board / Smart onboarding checklist
✓ Explore
2 Specify
3 Build
4 Analyze
✓ Evaluation Explore
+18% conversion · low effort · approved
Functional spec Specify
Show checklist on first login
✓Audience → new users only
✓Skip → allowed from step 2
Exception: offline mode (out of v1)
Step flow on mobile
In progress…
Out of scope: nudges for returning users
Build the spec
64% spec
🔒Generate stories Reach 100% spec to generate
✓First-login checklist Step flow on mobile Reminder emails Returning users · out
For Step flow on mobile, one behavior is still open:
Step 3 of 5 · Clarify behavior
How should the checklist behave on small screens?
Full-screen steps Collapsible panel Same as desktop
Or answer in your own words in the chat Not sure → record as assumption
Describe a requirement… Send

It steers you toward the improvement that truly moves the business.

Every improvement is weighted against your goals and delivery effort, and you see where it lands: quick win, big bet, filler, or one to avoid.

✓
Scored against real goals
Conversion, traffic, retention: whatever you're actually chasing.
✓
Impact vs. effort, visualized
An honest quadrant, not a hunch.
✓
Decided with the evidence in front of you
Approve, dismiss or reframe, with the data on screen.
Measured against goals 3 active goals
Conversion rate3.8% → 5%
4 initiatives contributing
Monthly traffic128k → 180k
3 initiatives contributing
Recommendation
"Smart onboarding checklist" lands as a quick win: high impact on conversion, low effort. Approve it to move to Specify.
Approve idea Dismiss

So your product moves forward without waiting on the dev queue

Founders, CEOs and product leads running a live SaaS, with zero developers or a team at capacity. Any stack; what defines you is the implementation bottleneck.

🚀
No technical team

You know what to improve, but every change waits on your freelancer or agency. Here you describe it and it ships.

🧭
Team at capacity

Your team lives in the urgent. Idea2Prod ships improvements in parallel, with your control gates.

Not sure it fits your product?
An honest 2-minute checklist, no sales pitch.

If it doesn't reach production, it costs nothing

A flat fee plus a charge only when the improvement reaches production. The first one is free, no credit card.

Platform
€99 / month

The whole platform (explore, specify, build, analyze) for your whole team, support included.

Per shipped improvement
€150 / improvement in production

Explore and specify without limits; you only pay when it ships.

EARLY ADOPTER
50% off for life: €50/month + €75 per shipped improvement. And your first idea reaches production free
Applied automatically while seats last, no credit card.
An AI shipping to your production branch? How we earn the right to ship →
Prices exclude VAT and other applicable taxes.

Your next improvement could be live this week.

Create your account, connect your repo and run your first improvement, free and with no credit card.

{{ ctaLabel }} →
No credit card · Your first idea to production free · Cancel anytime